Today, we live in a world that’s deeply intertwined with social media, and this extends to children as well. Everyone wants to be an influencer and a star, and for good reason. After all, as data from Statista shows, the global influencer market in 2025 had grown over three times since 2020. As such, the industry was valued at over $32.55 billion. When compared to the $9.7 billion valuation in 2020, this is remarkable growth.
With influencer marketing, you can easily set yourself up for a nice career, and these days, plenty of kids are doing just that. It’s truly a unique situation when a 10-year-old has the position to earn more than his dad working a 9-to-5.
That said, as a parent, how does it change the dynamic at home, and how does your responsibility change? That’s exactly what we’ll look at in this article.
#1. Ensure They Don’t Lose Their Childhood
Perhaps your most important responsibility is to remember that your kids need to go through childhood. That means providing the same experiences, challenges, and routine that children normally have. Unfortunately, when money gets involved (and it’s serious money), many parents are willing to bend the rules.
Before you know it, your child has become a major income source, and waters get muddy fast. This is why researchers are already studying the implications of children working as influencers.
According to one study on ‘Kidfluencers,’ they are often treated as brand assets. It pointed out that even when parents managed accounts, lines of consent often became blurred. Likewise, it noted the potential for long-term identity impact. Essentially, the sense of self of the child gets molded by commercial pressures instead of organic development.
As a parent, it’s your responsibility to set boundaries and ensure that aspects like friends, hobbies, and school don’t take a backseat.
#2. Set Them up for Future Success
While it can be overwhelming at times, the influencer life certainly isn’t without its benefits. The most powerful one is that, with careful management, it allows them to secure their future. However, even if they earn the money, you are still responsible in almost every state. You could take an ‘it’s their money, let them spend it how they want’ approach, but how sensible is that?
Creators rise and fall all the time, and there’s no telling how long an influencer’s career will last. This is why saving and investing on their behalf is critical. At the same time, you also want to help ensure their careers have the best shot of survival. Rather than relying on fickle social media algorithms, help them build their personal brands.
The best way to do that is to build an independent platform. As Hocoos notes, this is pretty easy with AI website builders. You simply answer a few questions on the kind of website you want, and AI does the rest. With their own platform, your child can manage their brand identity on a deeper level compared to staying on singular social media platforms.
#3. Watch What You Post as Well
One mistake that a lot of parents of influencers make is forgetting that kids are vulnerable. Just because they earn an income, it doesn’t make them an adult. They have the same insecurities, fears, and subjective embarrassing moments that all kids experience.
One interview between Stephanie Sy, PBS correspondent, and NYT reporter Michael Keller reveals how many factors are at play with kidfluencing. They highlight that 1 in 3 preteens said becoming an influencer was a career goal.
However, the internet isn’t known for being a haven for underage kids. Sy emphasizes how, in Keller’s NYT report, the comments section on a 9-year-old girl’s post was loaded with sexually suggestive remarks.
Thus, since your kids are in the public eye, be a little more cautious about what you post. A reel or TikTok where you accidentally overshare information or release embarrassing photos can actually complicate things for your child. This is why you want to create a set of rules for all outgoing content from your family.
All things considered, being an influencer as a kid is a massive responsibility that needs parental support. It can feel like your child is growing up too fast, but try to think of the benefits. Your child is gaining valuable experience that will serve them well, even if they decide to change paths later.
If they stick with influencing, they can build a successful career out of it and secure their future. On the flip side, if they walk away, you want to know it wasn’t your fault and that you guided their journey the best you could.
